Workshops

Become a Prosperous Artist
by Debra Russell

This 5-Session Series will give you:

• Fundamental skills to create a prosperous and sustainable art business
• Clear specific steps to build your art business
• Systems to create ease with the overwhelming stuff.

Become a Prosperous Artist includes:

10/24/07 - Multiple Streams of Art Income - Make a prosperous living doing what you love.
2-hour Live Workshop

10/29/07 - Business Management for the Creative Mind -You CAN be good at business
by Teleclass

12/5/07 – Systems Creation – Work Smarter, Not Harder – Automate and systematize!
2-hour Live Workshop

Two workshops are available as stand-alone classes for $39 each.

But if you register for the full series, you will also receive:

• Three 1-hour Group Telecalls (meetings by telephone) in which you’ll receive personalized coaching from Debra Russell, Artist’s Success Coach
• Dates for the phone calls are 11/14/07 and 11/28/07, all sessions start at 6:30PM

Become a Prosperous Artist Series is only $99 (a $200+ VALUE!)

Debra Russell of Artist’s EDGE combines her two passions- the Arts and facilitating growth and change in people's lives. As an Artist’s Success Coach, workshop leader and keynote speaker, Debra works with creative individuals to help shape their success in their chosen field. In addition to working with private clients, Debra, a founding partner of Artist’s EDGE, has developed several innovative programs that have been presented at Trade Shows and Conferences across the country.

"I want to thank you for the insights that I gained at your seminar. Some of what you said did not register with me until later when I was building a new website for myself and I decided to follow your advice and ask for help from my friends. It is eye opening to realize that we often overlook resources that we have readily available to us. Thanks!"
Suzun Hughes, Multimedia Artist

More Details of 6-Session Series

Big legal issues of a Small Business

Wednesday, October 17th,
6.30 pm-8.30 pm

Market Street Gallery: 1554 Market St., SF Map

Small businesses issues and civil rights

In this class you will learn:

• What to watch out for a contract
  
• How can I protect my rights
  
• Can my landlord raise the rent
  
• Do I need to be incorporated
  

This workshop is open to the public.

A graduate of Northeastern University School of Law. Matt has taught law full-and part-time since 1986 at Santa Clara Law School, Golden Gate Law School, Hastings College of the Law and New College of California Law School. He has been supporting small businesses in the Bay Area for over 10 years.

Acting as general counsel, the Law Offices handle a wide range of business matters and negotiations including drafting lease agreements, shareholder agreements, licensing related documents, sales commissions, and employment agreements. Additionally, Matt provides to his clients guidance in areas involving shareholder rights, employment issues, partnership arrangements and ownership transactions.

Workshop: The Essential First Thirty.
Instructor: Matt McKinley

Two sessions workshop:

Monday, November 5th and Monday, November 12th

6.30 pm-8.00 pm
Market Street Gallery: 1554 Market St., Map

What to bring:

Part One:

• printed version of your most recent artist statement (not a necessity if you don’t have one).

Part Two:

• email to instructor a copy of your artist statement (revised, if applicable) as UNFORMATTED TEXT.
• One piece of your original artwork, 36” x 36” or less.

Now that you have produced all this wonderful artwork, what do you want to do with it? In order to get the results you expect, what are your strategies for changing goals into reality?

Talent aside, achieving success as a fine artist requires that you are able to communicate how what you do is different from anyone else. Often however, your window for communicating this information is 30 seconds or less. It is therefore crucial to your ultimate success to be prepared for all opportunities to present yourself, your work and your artistic interests and to be able to maximize the return on the first 30 seconds of any interaction.

"The Essential First 30" addresses the obstacles to your success by providing you with strategies and tools necessary to identify and take advantage of quality opportunities for promoting yourself. Discussed and practiced will be your approach, your presentation and your close, all focused on your goals.

Part One of "The Essential First 30" covers developing your 30 second or less presentation about who you are, what you do and why your listeners would want to know more about you.
You will be given strategies for developing an effective, concise presentation that can be applied to any interaction and that minimizes the time needed to qualify leads. Also addressed during this first session is writing an effective single page artist statement.

Part Two of "The Essential First 30" is the practical application of Part One.
Each participant will be given the opportunity to present their 30 second presentation followed by peer and instructor review. Through group activity, the effectiveness of your artist statement will also be evaluated.

In addition to his consulting business, McKinley Art Solutions, Matt is the Chief Curator at ARTworkSF (since 2002). He has been an invited speaker for the Small Business Association of San Francisco, consultant for the exhibit, "Reversing Vandalism", sponsored by The Friends of the San Francisco Public Library, a working member of the Bay Area Artist’s Guild and Curatorial Associate with BorderZone Arts, an international non-profit art and program organization. Since 1999, Matt has concepted, curated and designed over 400 hundred exhibits in various Bay Area locations, including fundraising exhibits for SOMARTS Gallery, San Francisco Sex Information, The Artists’ Resource Center of San Francisco and Project Open Hand.

Workshop: Negotiate to WIN

Wednesday, December 12th
6.30 pm - 8.30 pm

Market Street Gallery: 1554 Market Street, SF Map

In this interactive seminar you will learn how to create winning strategies and negotiate successfully.

• Establish instant rapport
• How to negotiate with art galleries
• What does it take to get what you want
• How to prepare for the negotiation
• How to turn a negotiation into a winning solution
  

"After implementing the techniques Valeria taught me, my success rate tripled! Thanks Valeria for providing me with such fun, easy and simple techniques! I recommend everyone to take Valeria's courses to skyrocket their successes!"
Elena Pezzini, "SuccessTracs" Results Coach

For the last 15 years Mrs.Kumin provides coaching services for small businesses and individuals in the USA, Europe and Australia. She helps people to reach their potential, bring success in their personal and professional lives. Valeria conducted hundreds of business negotiations on behalf of her clients and trained individuals and businesses around the world.

While working in the SF Design Center, she negotiated with artists, art galleries, interior designers, businesses and dealers, and created mutually beneficial alliances and partnerships.

Workshop: Copyright and intellectual property

TBA
Market Street Gallery: 1554 Market Street, SF
Map

In this class you will learn:

• Do I need to copyright my art
  
• What is my intellectual property
  
• What are the ways to protect my art
• How can I protect my rights
  

Workshop is open to the public.

Gregory Alan Rutchik is the founding lawyer of the arts and technology law group. We represent creators, technologists and businesses in business and infringement litigation and in negotiations of bet the business agreements.

Since 2005, Gregory is co-chair of the ABA’s Subcommittee on Copyrighted Pictorial, Sculptural, Graphic and Visual Works and the co-editor of the AAJ (fka American Trial Lawyer’s) Business Tort’s newsletter.

Gregory worked with the Volunteer Lawyers for the Arts in New York City representing independent songwriters, film producers and arts entities. Gregory has a vast experience in patent, trademark and copyright litigation.

TIME MANAGEMENT 101 - THE ART OF JUGGLING
Mp3 file of Debra Russell's workshop is available now!
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