Workshops

Alternatives to the Gallery Scene – Locating New Markets

Martha Zlatar-Art Business Consultant
September 15th, 6.30 pm - 8.30 pm
1554 Market Street, San Francisco, CA 94102

Alternatives to the Gallery Scene – Locating New Markets Mainstream art galleries are not the only way to sell you artwork. Actually most successful visual artists do not make most of their sales from galleries. Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork. In this class you will learn:

• Is the gallery system right for you?
• Types of galleries: Non-profit vs Mainstream vs Edgy Cutting Edge
• Your goals will define your venue (exposure vs sales)
• Organizations in the city that take your art on tour (from hotels, to banks to building lobbies)
• The world of licensing
• Possible strategies for your art career

Martha Zlatar
Art Business Consultant
As an Art Business Consultant, Ms. Zlatar advises emerging and mid-career visual artists and performers on reaching their artistic and financial goals. She coaches on time management, goal setting and marketing. Ms. Zlatar is also the founder of ArtMatch, an art business practice that supports professionals on becoming more creative and creatives on becoming more business savvy.

Ms. Zlatar also has 12 years experience in Market Research, International Business, Event Management and Art Business Consulting (New York City, Brussels and New Orleans). Her eclectic background brings a fresh and new perspective to the business world and the Arts Community. Ms. Zlatar is originally from Latin America, has a degree in Marketing, an MBA, is fluent in Spanish and French and is an avid photographer.

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