Workshops
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Through various vehicles such as workshops, seminars, interviews, newsletter and articles of interest as well as live and interactive teleconferencing, gain greater mastery in your professional development.
Business Management for the Creative MindWorkshop: December 6th How many times have you thought to yourself, “I'm an Artist! I'm just no good at business!” In this dynamic, interactive workshop, we'll dispel this myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity. Whether you’re freelance, self-employed or working around a day job, acknowledging that you are a small business owner is key to creating success with your art. In this Workshop you can expect to learn:
You will walk away with the ability to see yourself at home in the world of business, to use your innate skills and take on the challenges that now seem overwhelming to you. This workshop is created for artists such as writers, musicians and actors as well as those in the production, management and venue side of the Arts and Entertainment Industry. Workshop investment: |
Debra Russell of Artist Edge combines her two passions- the world of entertainment with facilitating growth and change in people's lives. As an Artist’s Success Coach, workshop leader and keynote speaker, Debra works with creative individuals to help shape their success in their chosen field. Debra specializes in the performing arts working with performing musicians and actors, and on the business and production side with visual artists, writers, directors, producers, engineers, venue operators and executives. |
Alternatives to the Gallery Scene – Locating New MarketsWorkshop: December 15th Mainstream art galleries are not the only way to sell you artwork. Actually most successful visual artists do not make most of their sales from galleries. Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork. In this class you will learn:
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As an Art Business Consultant, Ms. Zlatar advises emerging and mid-career visual artists and performers on reaching their artistic and financial goals. She coaches on time management, goal setting and marketing. Ms. Zlatar is also the founder of ArtMatch, an art business practice that supports professionals on becoming more creative and creatives on becoming more business savvy. Ms. Zlatar also has 12 years experience in Market Research, International Business, Event Management and Art Business Consulting (New York City, Brussels and New Orleans). Her eclectic background brings a fresh and new perspective to the business world and the Arts Community. Ms. Zlatar is originally from Latin America, has a degree in Marketing, an MBA, is fluent in Spanish and French and is an avid photographer. |
How to negotiate your best deal(art galleries, art dealers, partnering) Workshop: TBA "You don't get what you deserve - you get what you negotiate." -Chester L. Karass Whatever your mind can conceive and believe, it can achieve ~ Napoleon Hill We negotiate all the time: with business partners, at work, with neighbors, in restaurants, in stores, with family and friends, even with yourself – we negotiate constantly whether we are aware of it and prepared or not. In this interactive seminar you will learn how to create a winning strategies and negotiated successfully. What to negotiate with art galleries? What does it take to get what you want? How to prepare for the negotiation? How to turn negotiation into a winning solution? ===1. P = Purpose ===Knowing why you are engaged in a negotiation may seem obvious in some situations (to buy a lamp, to stop a fight, etc.), but more complex negotiations generally have more complex purposes. Ask yourself: -Why am I negotiating? -What are the potential benefits? -What do I ultimately hope to achieve? =======================2. R = Result/Relationship Balance =======================A "transaction" is high result/low relationship - we get what we want, and the other person is incidental to the exchange. Buying a used car is generally a "transaction". "Relationship-builders" are meetings, calls, and exchanges of value where developing the relationship between the two parties is far more important than the actual tangible "result" outcome. Early meetings in any project are usually "relationship-builders" - what gets done is far less important than connections being made. A true "Deal" is where there is a high emphasis on both getting what you want and enhancing your relationship for the future - this "win/win" thinking takes more time and effort, but is essential in any sort of long-term agreement. Successful political (and marital!) negotiations are always predicated on achieving this balance. Give yourself the following test: If you had 20 points to distribute between creating the Result you want and enhancing the Relationship, how would you do it? Example: Result/Relationship Balance 15/5 - Transaction 5/15 - Relationship builder 10/10 - Deal ================3. O = Outcomes and Options ================When it comes to negotiation, having a clear outcome, goal, or target in mind has been shown to be one of the primary determinants in how things come out. (See Richard G. Shell's excellent "Bargaining for Advantage" for more information - details in the 'Want to Learn More?' section at the end of the tip) Ask yourself the following questions: -What specifically do I want? -What specifically do I think they want? -What are some plausible options that will get us both what we want? Today's Experiment: 1. Identify at least three upcoming or ongoing negotiations in your life - one personal, one professional, and one internal (you may need to get creative with this one). Examples: Personal - "My husband wants to spend our tax refund on a big screen TV; I want to take a family holiday to Hawaii; our accountant wants us to put it into a real-estate trust." Professional - "I want to negotiate a raise at work." Internal - "Part of me wants to eat unlimited amounts of chocolate; part of me wants to look great naked!"
Next week, I will discuss the F.I.L.E. part of the equation, which will give you the extra information you need to move forward with confidence on your path to success...
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Valeria is committed and dedicated to helping people achieve and succeed based on their unique needs, desires and circumstances. Valeria Kumin, Results Coach, Negotiator and Mediator. Conducted hundreds of business negotiation on behalf of her clients, trained individuals and businesses around the world to negotiate and resolve conflicts constructively. While working in the SF Design Center negotiated with artists, art galleries, interior designers, business and dealers creating mutually beneficial alliances and partnerships. Valeria is a Certified Master Results Coach, Master Practitioner of NLP, Certified Master Hypnotist, Master Performance Consultant, and Advanced Neurological Repatterning Practitioner, Certified Trainer and Mediator. |
Build Your Belief Muscle – The Key to SuccessWorkshop: TBA "Whether you think you can, or you think you can't, you're right." - Henry Ford Just get into action, right? That’s the way to succeed. Then why does it feel so hard all the time? Dig a little and I bet you’ll discover that you have beliefs that work against you, that slow you down, undermine you, and even stop you dead in your tracks. Those beliefs can be very strong. I can't say this strongly enough: Your beliefs determine your level of success. Just as strong muscles help you win a ball game, strong positive beliefs boost your energy and confidence, create opportunities, attract powerful partners, clear obstacles from your path, and propel you effortlessly into action and results. So how do you move forward, easily and joyously? Create beliefs that give you buoyancy, that clear the tangle of weeds from your path and that fuel your energy and excitement. And once you’ve created those beliefs, you have to strengthen them, just like you strengthen your muscles when you work out – by using them.
In this Workshop we will cover:
You'll learn the tools to create and maintain beliefs that will give you any results you choose to believe in!
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Debra's own creativity began in her teens when she began acting in high school and later appeared in off-Broadway productions in NYC. It was during this time in her career that she began producing and leading personal development programs setting the stage for her eventual development of her company, Artist's Edge. While earning her BFA in theater from Syracuse University's conservatory program, she also studied directing as her minor. She moved to Los Angeles to work in the production side of the film and television industry, commercials and music videos. |
How to turn prospect into your patron(establish connections, long lasting relationships) Workshop: TBA |
Coaching as your gateway to greater success and profitsThe Gateway2Growth team is a flexible and dynamic group of professionals, whose varied range of abilities, talents, and expertise allow G2G to create, design, and deliver unique, targeted, and tailored products, programs, and services. We have years of experience in business development and accelerated human change. What to expect from working with G2G team?” Or “Why working with us? We will help you to:
Open up the world of possibilities and success in all areas of your life NOW! |