Workshops

"Video as a marketing tool" by Edwin Rutsch

Bring two to four artworks to make your own video presentation, which you can then put on YouTube and on your website, to have more Internet exposure!

Sunday, September 23rd,
1.00 pm-3.00 pm

Market Street Gallery: 1554 Market St., SF Map

Marketing with video

• What sort of videos would you like to put out
  there and why?
• Telling your story
• What are the artists ideas for video marketing?

About Video on the Internet

• TAOLB Video Project example
  * How artists have used the videos
  
• Google video, YouTube, other sites for hosting.
  

Types of Videos (show Samples)

Video tape several Artist Talks.
Tape 5 people for up to 2 minutes. Walk through the process of getting the video on YouTube. Technical aspects of getting video on the internet.
shooting | editing | converting video to Youtube format | uploading | promoting

More Details

Edwin Rutsch has been working with video for 16 years. He has created event and special interest videos, as well as, family history documentaries. His interests are in using technology and the arts to explore human values. For his last project "Inspiration and The Art of Living Black", he interviewed 50 artists from the TAOLB Art Exhibit and Open Studios and placed 160 video clips consisting of 8 hours of material on YouTube. The Art of Living Black

Edwin has created over 30 DVDs and published 300 video clips to YouTube and Google video. The videos by TAOLB artists on Mesart.com were created by him. He is now working on a video project addressing the question of, "What are Progressive Values?" You can see an extended bio here. EdwinRutsch

Become a Prosperous Artist
by Debra Russell

This 6-Session Series will give you:

• Fundamental skills to create a prosperous and sustainable art business
• Clear specific steps to build your art business
• Systems to create ease with the overwhelming stuff.

Become a Prosperous Artist includes:

Three 2-hour Live Workshops:

9/26/07 - Business Management for the Creative Mind -You CAN be good at business
10/24/07 - Multiple Streams of Art Income - Make a prosperous living doing what you love.
12/5/07 – Systems Creation – Work Smarter, Not Harder – Automate and systematize!
These workshops are available as stand-alone classes for $39 each.

But if you register for the full series, you will also receive:

• Three 1-hour Group Telecalls (meetings by telephone) in which you’ll receive personalized coaching from Debra Russell, Artist’s Success Coach
• Dates for the phone calls are 10/3/07, 11/14/07 and 11/28/07, all sessions start at 6:30PM

Become a Prosperous Artist Series is only $99 (a $200+ VALUE!)

Register by Monday, September 17th and pay only $75!

Debra Russell of Artist’s EDGE combines her two passions-- the Arts and facilitating growth and change in people's lives. As an Artist’s Success Coach, workshop leader and keynote speaker, Debra works with creative individuals to help shape their success in their chosen field. In addition to working with private clients, Debra, a founding partner of Artist’s EDGE, has developed several innovative programs that have been presented at Trade Shows and Conferences across the country.

"I want to thank you for the insights that I gained at your seminar. Some of what you said did not register with me until later when I was building a new website for myself and I decided to follow your advice and ask for help from my friends. It is eye opening to realize that we often overlook resources that we have readily available to us. Thanks!"
Suzun Hughes, Multimedia Artist

Big legal issues of a Small Business

Wednesday, October 17th,
6.30 pm-8.30 pm

Market Street Gallery: 1554 Market St., SF Map

Small businesses issues and civil rights

In this class you will learn:

• What to watch out in a contract
  
• How can I protect my rights
  
• Can my landlord raise the rent
  
• Do I need to be incorporated
  

This workshop is open to the public.

A graduate of Northeastern University School of Law. Matt has taught law full-and part-time since 1986 at Santa Clara Law School, Golden Gate Law School, Hastings College of the Law and New College of California Law School. He has been supporting small businesses in the Bay Area for over 10 years.

Acting as general counsel, the Law Offices handle a wide range of business matters and negotiations including drafting lease agreements, shareholder agreements, licensing related documents, sales commissions, and employment agreements. Additionally, Matt provides to his clients guidance in areas involving shareholder rights, employment issues, partnership arrangements and ownership transactions.

Workshop: The Essential First Thirty.
Instructor: Matt McKinley

Two sessions workshop:

Monday, November 5th and Monday, November12th

6.30 pm-8.00 pm
Market Street Gallery: 1554 Market St., Map

. . . Seconds, that is! Learn strategies to develop an effective, concise 30 second synopsis of what is unique about you and your artwork.

Over the course of this interactive two part workshop you will develop and present your written artist statement and practice your own 30 second pitch with peer review and instructor feedback.

For the second session you will need to bring a finished piece of artwork 36 x 36 or smaller.

This workshop is open to the public.

In addition to his consulting business, McKinley Art Solutions, Matt is the Chief Curator at ARTworkSF (since 2002). He has been an invited speaker for the Small Business Association of San Francisco, consultant for the exhibit, "Reversing Vandalism", sponsored by The Friends of the San Francisco Public Library, a working member of the Bay Area Artist’s Guild and Curatorial Associate with BorderZone Arts, an international non-profit art and program organization. Since 1999, Matt has concepted, curated and designed over 400 hundred exhibits in various Bay Area locations, including fundraising exhibits for SOMARTS Gallery, San Francisco Sex Information, The Artists’ Resource Center of San Francisco and Project Open Hand.

Workshop: Copyright and intellectual property

TBA
Market Street Gallery: 1554 Market Street, SF
Map

In this class you will learn:

• Do I need to copyright my art
  
• What is my intellectual property
  
• What are the ways to protect my art
• How can I protect my rights
  

Workshop is open to the public.

Gregory Alan Rutchik is the founding lawyer of the arts and technology law group. We represent creators, technologists and businesses in business and infringement litigation and in negotiations of bet the business agreements.

Since 2005, Gregory is co-chair of the ABA’s Subcommittee on Copyrighted Pictorial, Sculptural, Graphic and Visual Works and the co-editor of the AAJ (fka American Trial Lawyer’s) Business Tort’s newsletter.

Gregory worked with the Volunteer Lawyers for the Arts in New York City representing independent songwriters, film producers and arts entities. Gregory has a vast experience in patent, trademark and copyright litigation.

TIME MANAGEMENT 101 - THE ART OF JUGGLING
Mp3 file of Debra Russell's workshop is available now!
More Info | Buy